Fred Taylor was the father of ‘scientific management’ and his ‘minute men’ defined the ‘one right way’ to perform manufacturing operations. That system worked well until workers grew tired of jobs that were defined like this: “I put the yellow wire into the blue hole.”
Try as they did, the fat cats on Wall Street seem to have failed to drive the resilient US economy over the cliff. It is easy to resent those empty suits that add no value to the economy and walk away with multi-million dollar bonuses as a reward for flittering away our hard-earned retirement funds. These geniuses have delayed my retirement by at least five years.
But the great American economy is still out there, alive and well and clawing its way back to growth and prosperity. Just look at the most recent financial report from Munro Muffler and Brake. A recent issue of Tire Business (See the whole article at www.tirebusiness.com/subscriber/servicezone/ServiceZone), reported upbeat results for the retailer, with Sales up 11% in March, after increases of 9% and 4% in February and January.
With those kinds of increases out there in the aftermarket, it is no surprise that dealers are once again thinking of making significant capital investment decisions, and we at Signal are seeing real signs of that. Our year-to-date bookings for 2010 are right up there with historic highs and are way ahead of our numbers in the past few years. How sweet it is. Now if we can just find a way to keep those Wall Street wondermen from coming up with more self-serving brilliant ideas like Collateralized Debt Obligations, maybe we can start rebuilding this great country and leave our kids with as much as our parents left us.
Signal’s great year to date is a part of the improvement of the economy, but it also has something to do with our sparkling new line-up of products, which we have been working on in the back rooms since 2005 and which are just now beginning to be rolled out in volume. If you are one of those dealers that is ready to modernize your whole operation, you might want to take a look at eXceed™, TireTrader® and our supporting cast of technology.
After all, you don’t want to miss the next wave in tire dealer information technology which will revolutionize how tires and service are offered in the aftermarket.
AJ McKenna
April 12, 2010
In a recent survey conducted on behalf of AutoMD, a new auto repair resource, it was reported that car owners are ringing in the changes when it comes to their plans to replace their current vehicles. For as long as I can remember, people thought of their car payment as an on-going monthly charge, no different from the house mortgage or school taxes. When we get this one paid for, we go buy the next one, a virtuous cycle that kept Detroit and its competitors busy rolling out the next ‘new thing’.
When Karl Yastrzemski was enjoying his MVP year, that year’s World Series telecast was frequently interrupted by Petula Clark breaking into song telling us “Plymouth is out to win you over this year”. The ads said nothing about the cars, but assumed that many of us would be shopping just for the sake of having a new payment.
Those days seem to be long gone. According to the recent survey, Americans in droves are planning to keep their old cars for 50,000 miles longer or, in many instances, ‘until they die’. The cars, that is, not the owners! This is bad news for auto manufactures and maybe even for the broader industry, but, if every cloud has a silver lining, this one is smiling down on our customers, those tire, battery and auto servicers whose mission it is to maintain vehicles after their owners realize that going back to the car dealership is a very expensive proposition.
A substantial majority of surveyed owners report spending between $500 and $1,000 a year on vehicle repairs, excluding what they are spending on replacement tires. So it looks like this new pattern of owner behavior opens up a whole new cornucopia of opportunity for our customers in the aftermarket service sector.
Sometimes the dealer may need to refit his or her business systems to take advantage of this break. Perhaps the dealership needs technology to assist him or her in attracting, capturing, serving and retaining motorists. That’s where the new Information Technologies come to your aid. Modern IT systems, such as Signal’s highly regarded eXceed™ family of products were designed specifically to support the dealer that wishes to aggressively target this burgeoning base of owners. Owners who are reluctant to throw money into the new car pit at a time when vehicles are better built and safer (well most of the time), and the investment of $500-1,000 a year will keep them happily motoring in the old vehicle, while they save on the cost of that relentless monthly payment
Your comment will be published in a timely manner. We appreciate your patience.